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Have you ever wondered why new ingredients are created? Which comes first, the ingredient or the problem that the ingredient was created to solve? This classic chicken-or-egg question has important implications for how the ingredient is researched and ultimately marketed. Unlike finished goods sold at retail and in foodservice, industrial ingredients are more likely to come into being due to their production economics than their proven market demand.Whatever the path to a new ingredient’s creation, the manufacturer must undergo a discovery process to understand a novel ingredient’s functionality and safety in various applications prior to commencing marketing and sales efforts. ...