Ben & Jerry’s Goes Fully Fair Trade

BURLINGTON, Vt.—Ben & Jerry’s is going fully fair trade across its entire global product portfolio. From Cherry Garcia to Chocolate Fudge Brownie, all of the flavors in Ben & Jerry’s products will be converted to Fair Trade Certified™ ingredients by the end of 2013.

Company co-founder Jerry Greenfield said: “Fair trade is about making sure people get their fair share of the pie. The whole concept of fair trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.”

Globally, this involves converting up to 121 different chunks and swirls; 11 different ingredients including cocoa, banana, vanilla and other flavorings; fruits; and nuts. It also means working with fair trade cooperatives that total a combined membership of more than 27,000 farmers.